Tuesday, 5 July 2011

Wrap Implementation: An Overview

Considering that online adoption / Wrap Implementation is a relatively new entity, where does the Implementation team sit?

Is it operations, sales or a stand alone function?

How do these roles typically work?

IFA Networks / Product providers (who have a Wrap offering):(whether it’s their own built platform or white labelled through an independent)

Platform Providers historically have a separate specialist function, with specialist peer groups for Group Pensions, protection and individual pensions, all reporting into a Head of Specialist Sales.

These individuals are typically referred to as Platform Consultants.

IFA Networks, work collaboratively with their chosen white labelled platform. The platform provider will offer onsite assistance with their partnered IFA firms. Once the IFA Network experiences strong net inflow of assets there would be a strong business case to recruit their own specialist Implementation team.

Platform consultants are targeted on traction. Meaning that after the Business Development Manager has won engagement of a particular IFA firm, the Platform consultants are targeted on the amount of advisers who position funds on platform. They have less strategic input and would normally be more sales focused than operational.

Historically, their bonus will be paid on Individual KPIs (signing up XYZ amount of Advisors per firm) with a corporate led bonus.

Independent platforms / (fully) functional Wraps:

Field based Implementation consultants have a greater operational control. These individuals (similar to the platform consultants with product providers) will come in after the Business Development Managers have won the initial business. Where it differs is that there will be more emphasis on functionality and operations, hence greater understanding of the integration dynamics and being the main bridge between relationship management (with IFAs) and the ‘what can actually be delivered message’ via operational teams.

Independent Implementation consultants are better placed to manage client expectations with regard to the Business Development Managers over-promising on delivery in order to win the business.

The independents do have field-based Implementation, but the majority is run via the telephone in tandem with the Business development Managers in the field.

Summary

Firstperson’s findings are that online adoption / Wrap Implementation and RDR consultancy work is already, and will continue to be, increasing in demand. Product Providers are continually looking to become more profitable, and due to Asset Management firms and Banks looking to offer wider investment solutions to the intermediary sector, they need to become ‘Service Providers’ rather than Product Providers.

Product Providers are continuing to look at how they can partner with IFA and Network firms to come in line with the RDR distribution demands.

Whether it’s a Product Provider, Network, Asset Management firm, or a bank, the market demands a higher level of skills from its permanent members of staff. It requires individuals to have a wider understanding of the breadth of Industry functions and how they interact with one another. This is presenting gaps in the market and skill shortages. The online adoption / Wrap Implementation role is the broker consultant of the future for the firms who wish to become RDR compliant and create a sustainable proposition for market.

Product Providers will need a combination of experienced external hires and be open to individuals who have Wrap expertise but in a more sales focused roles currently. There are more sales individuals than online adoption / Wrap Implementation professionals in the market place. Being open to these backgrounds will create a wider pool to search from and create better results. If this route is to be considered, it is essential that the package would be weighted to a higher basic salary with less bonus potential. This will facilitate a more successful transition for sales professionals into a role that requires more emphasis on knowledge rather than sales skills. It would also support the demand for better service and lower emphasis on product selling. Finally, internal promotion of potential talent would be crucial. The experienced hires will be a critical part of creating and managing a ast track programme for suitable individuals.

Firstperson believes that Product Providers who are currently looking at Wrap Implementation and Sales campaigns need to consider the way they go about their search. This exercise would compliment a more detailed, collaborative and partnered approach with senior stakeholders, actual decision makers and a specialist recruitment firm.

The chosen recruitment firm needs to be knowledgeable and more focused on recognising individuals who can demonstrate dynamism, adaptability and a more holistic understanding of financial services distribution and its challenges it faces in the run up to the RDR. This is where Firstperson can add value.

Simon Evans, Lead Consultant
Simon.evans@firstperson-executive.com
0117 914 2314

Monday, 4 July 2011

Clients and Agencies : Has 'The Special Relationship' Changed?

Clients and Agencies: Has the ‘Special Relationship’ Changed?

The ‘Special Relationship’ is a phrase used to describe the exceptionally close relations between the UK and the USA, following its use in a 1946 speech by Winston Churchill. Although there has been much talk of recent strains to this relationship, the level of cooperation between the countries remains ‘unparalleled’ among major powers.

In Executive Search, which is traditionally the recruitment vehicle of choice for senior and strategically important hires, we have considered the client/provider relationship a special one too. Since hiring a key executive is such an important business decision, the Executive Recruiter must be seen as a trusted and well-informed partner, and the relationship very much a dialogic and consultative process. Over a period of time a strong bond is formed between a client and their chosen Executive Recruitment partner. The role of the best Executive Recruitment agencies has therefore evolved over time to be more akin to that of a Management Consultant. In fact, Executive Search was originally an offshoot from Management Consulting, and the best Executive Search professionals strive to maintain that professionalism and ability.

This is not surprising considering that we:
• Ensure confidentiality/discretion. We can be counted upon to be discreet in our enquiries for a potential candidate where company confidentiality is important, especially in the case of senior level recruitment, or sensitive market considerations, where careless talk can affect the bottom line.
• Keep costs down. Consider the high cost of maintaining an in house recruitment department. While Executive Search firms charge in the range of 20% to 35% of a candidate’s annual salary for the first year, this is still only a one-time cost and far less than the cost of running your own recruiting department. In addition, Executive Recruitment agencies will deliver a manageable selection of qualified and vetted candidates, meaning a client’s senior managers have more time to focus on their daily priorities. This can have huge monetary repercussion on the bottom line of a company. An Executive Search firm’s networking capability also gives access to candidates who are beyond the reach of an in-house recruitment team, talent that is not on the open market.
• Protect clients’ own employees. When a company hires an Executive Recruitment agency to fulfill its recruiting needs, the recruitment firm agrees not to poach people from that company for the duration of the contract.

• Provide insider knowledge and market information. Recruitment firms are in constant touch with a large number of candidates across several industries. We build strong personal relationship with candidates and are able to get valuable industry information and insight from them. Our unique dialogue with the market can deliver insights about an employer’s brand and attraction to candidates, as well as information that can help make decisions about strategy and structuring.
• Help set the right salary package. We will tell you if your offer is competitive, excessive or below industry standard, and help ensure retention of key candidates once they have been recruited.
• Bring a fresh perspective to the recruitment process. Working with an external agency that is removed from the internal politics and preferences that plague senior hires provides distinct advantages. A professional Executive Search agency will bring an objectivity and rigorous selection process, allowing them to present the best candidate for the requirement.
• Provide an end-to-end service. Executive Search professionals can be involved throughout the entire hiring process- identifying appropriate candidates, approaching and qualifying them, conducting detailed interviews, and presenting well-qualified and vetted candidates. We also carefully manage the resignation and offer process, and maintain contact with candidates as they start their new role.
• Keep client interests at the heart of the search. Executive Search professionals are acutely aware of their position as brand ambassadors for their clients. We articulate and promote the qualities of the client that make them aspirational as an employer. The best Search consultancies will have done their research and be well-informed about the client’s offering, their reputation, changes within the business and the industry, and future prospects. Senior Executives (themselves well-placed, professional and appropriately rewarded already) appreciate this level of engagement, and are more likely to consider a move seriously when an approach is professional and well-informed.

But given the volatile nature of markets recently, has this ‘special relationship’ changed? Are clients less likely to value all the tangible and intangible benefits of using a professional Search consultancy? Would they prefer an in-house recruitment capability to an external hiring solution?

There is no doubt that the proliferation of job boards, the increasing tendency to have an internal Resourcing Specialist on board, the perceived expense of using retained search, the tapping-up of internal referrals and the belief that Search consultancies ‘take months’ to deliver results, have led some to question the ‘special relationship’. There has been turmoil in the economy over the past few years and this has impacted the recruitment of Senior Executives. But it is widely agreed that the picture is improving. Following a precipitous 32.5% decline in 2009 (according to the Association of Executive Search Consultants, AESC), the industry grew by an average of 28.5% in 2010 and is on track to do well again in 2011.

Does this mean the worst is over, clients will once more appreciate the value in engaging Search firms, and the ‘special relationship’ is back on track? ‘Relationship’ implies longevity and resilience and trust. Though the client/Search consultancy partnership has been shaken, key concepts such as professionalism, well-informed competence, standards of ethical behaviour, and flexibility of approach, will ensure that the relationship will continue into the future, and that more ‘special relationships’ will grow and flourish too.


Gina Sargunar
Service Delivery & Research

Thursday, 23 June 2011

Increasing Demands and Significant Risks: The Growing World of Asset Transition

What Is Asset Transition And Why Is It In Demand?

Asset Transitions occur when a client wishes to replace an investment manager or change the investment strategy of a pension scheme. This can be an incredibly complex and difficult process requiring an art as well as a technical skill, and the potential risks involved are significant. As the Defined Benefit market shrinks and the Defined Contribution market continues to mature, Asset Transition is likely to become an increasingly high profile and competitive area, with highly sought after experts and reputations that are key to winning new business.

Historically, Asset Transition was the domain of the fund management groups, but the market is seeing a rising number of insurance companies and platform providers who are entering this space as transitions become more mainstream and demand increases. Companies with a proven track record of success and known capability within Asset Transition are finding that it can make the difference in winning a new scheme. However, Asset Transition is not an easy thing to do, and as new businesses enter the market it may be that they do not appreciate the work and intricacies required to be successful. In the DC world, the complexity arises from the fact that the assets are attached to each member based on their individual investment choices, and it is key to preserve the value of these assets whilst minimising out of market exposure. The process can be very complex, firstly because of issues arising from transitioning the funds themselves and secondly as assets need to be attributed accurately back to the members. This is an involved process that can take many weeks to plan and execute successfully, and every case is different.

Asset Transition expertise is becoming more in demand as competition increases, platforms proliferate, and the DC market matures. The more traditional method of liquidating assets to then reinvest can often reduce the value by around 1%, a significant implication for investors nearing retirement and a driver for Asset Transition, which can be more efficient. Regulation is driving platforms to provide reregistration of assets for individuals, and Asset Transition is the answer to this in the Corporate Pensions arena. Transitions have always happened within DB, but DC is more complicated and calls for different skills. DC Asset transition demands a lot of technical skill and knowledge, but there is also a definite art to it, and there are more techniques now than there have been previously. Transitions in the DC space are more visible to members, thus attracting more attention, and also assets to be transitioned tend to be larger in DC. This profile of skills is much sought after and not easy to find. Because of all this, it is becoming increasingly popular to promote from within and for companies to ‘grow their own’ expertise in house. The advantage here is that these individuals will be familiar with the company’s set up and internal systems and their capability is a known quantity.

The pace of change is also driving the demand for DC Asset Transition skills. Employers and trustees are reviewing their schemes, going to more platforms and diversifying their assets. There is an increased demand for flexibility, for blended funds that allow more choice and modification. The market is seeing a lot of market and proposition developments that continue to drive dynamism and competition. This, coupled with a greater awareness of the need and ability to minimise out of market risk and transaction cost through carefully managing transitions, is driving the demand for this rare skill set.

The Pitfalls Of Getting It Wrong
Getting the process wrong can be a very expensive mistake to make. DC Asset Transition is highly visible to members, and in an extremely competitive marketplace you can be sure that competitors and customers are watching closely for mistakes. There’s a significant reputational risk involved here, as well as the responsibility to the interests of members. Volatile markets only further emphasise the need to manage out of market risk and minimise the cost of transactions. There are also risks in the need to work with other parties as schemes transition. Those working inside fund managers and platform providers work with Third Party Administrators and Consultants, handling sometimes very high profile cases. If the work isn’t accurate on both sides then there is a huge cost implication, a significant amount of work involved to correct the mistake, as well as the risk to your reputation. If neither party accepts the mistake or moves to rectify the errors, then potentially the value of members’ investments could be negatively impacted. Given that the provision of bad or inaccurate advice has recently been a big media story, and the increased public concerns over pensions, perhaps it will be mistakes in transitioning our pension schemes that provide the next public scandal for Financial Services.

One thing is sure, as the DC world continues to grow and Asset Transition becomes increasingly sophisticated and well-known then there will be a growing number of watchful eyeballs scrutinising every move of their vital pensions as the media and regulators sharpen their claws for those who make mistakes.

Giles Lewis, June 2011
With thanks to those who kindly contributed their time and thinking to help me put this piece together.

Friday, 15 April 2011

Reasons to be Cheerful

2008 saw a global financial crisis unfold and this triggered a massive debate in, among other areas, global pensions. Since Lehman Brothers’ meltdown in September 2008, the impact on the financial world in general, and pension schemes in particular, has been enormous, with many swinging from surplus to deficit in a matter of weeks.

According to recent research from Pension Capital Strategies, private sector UK pension schemes had a funding level of 98% in October 2008, under the standard accounting measure used in company reports, but this had fallen to 79% a year later. Strong performance in equity markets since March 2009 has not been sufficient to fill the gap – if anything, those gains are being more than offset by falling bond spreads and increasing liabilities. Rising longevity, uncertainty about inflation and interest rates and unpredictability within the equity and bond markets have added to the issues being faced. Many companies are now looking at risks within their pension schemes.

Even before the crisis, companies were transferring investment risk from employer to employee. In 2000, there were only seven companies in the FTSE 100 that had closed their defined benefit or final salary schemes to new entrants. Today, the picture is almost entirely the opposite, and there are only three (Tesco, Cadbury and Diageo) that still run a defined benefit scheme that is open to new members. And in more recent times, a large number of companies have taken this trend one step further and closed defined benefit schemes to future accrual. Vodafone, Barclays, Whitbread and Fujitsu have all closed schemes to existing employees. Following the precedent set by these high-profile companies, it seems inevitable that others will follow.

Transference of risk must be done fairly and with clarity. It is obvious that DC schemes are not as rewarding for long-term employees in the same way as DB schemes are. Employers have shifted emphasis from retention and reward to a transactional contract. Decisions and options need to be explained clearly: many people lack basic information or are sufficiently financially literate to make informed choices, though this is increasingly something that Government is legislating to improve.

‘The capital market volatility of the last few years has left DC members reeling. Nobody told them that all the risk and corresponding responsibility for decision making sits squarely with them. By acknowledging that a DC pension is something that needs to be done by someone rather than to them, service providers can start to develop propositions and messages that are better suited to an increasingly discerning audience. The industry would be well advised to start treating its customers as exactly that - consumers of a product for which there are numerous substitutes. Fully understanding the motivations and behaviours of our target audience is essential to the development of the next evolution of DC. The time for complacency is over’, agrees Nigel Aston, Director – DCisions

Innovation must meet needs, ensuring that new ideas deliver value, and creative minds must find new ways of meeting client needs. The Government has signalled their agreement on the need for pension reform, though the full scope of programmes is unclear. Professionals in the business conclude:

‘Market dislocations provide an opportunity for truly active managers to achieve good risk-adjusted returns and those that take a macro view of the world will find opportunities in the current crisis’, said Mark Hodgson, Managing Director of Gatemore Capital Investment.
According to Colin Williams, MD of Friends Life, ‘This watershed moment for pensions and savings may be leaving us gasping for breath. But Iain Duncan Smith’s lofty ambition to ‘make it crystal clear to young savers that it pays to save’ could be the coup de grace for savings inertia in the UK. This directive must continue to inform the decisions the coalition makes, but the industry must seize the initiative it is being handed. Changes to pensions and savings will continue to circle like confetti at a wedding, but private provision, so often the bridesmaid, is ready for its big day’.

Without credible innovation and viable products, deep-seated problems cannot be solved. Analysts and experts agree that the State will move away from pension provision, and employers will want to at best share the burden with the employee. There seems to be a responsible, informed and reasoned debate taking place right now among all stakeholders. On the surface it appears to be about pension provision in the future, but actually, the debate is about the kind of society we wish to live in. The hope is it will be safe, secure and sustainable and fair.